Good for your $$.
While it's quite obvious Movies 10 isn't your normal theatre but it's a wonderful value.
The movies are shown on smaller screens than "normal" and the seats aren't quite as plush, but it's worth the price ($1.50 a ticket versus the $10 a saturday-night movie now costs you). I particularly like the location because it's near my favorite little coffee place -- Java & Cha.
It's also nice to have a second-chance if you didn't get to see movies right when they first came out in theatres.
This place is great once you're comfortable with someone (or for taking kids, or whatever) but I wouldn't recommend it as a first date.